Man, there's nothing like a good supervision. Makes you want to conquer the world! At least until you start sorting through your action points and deadlines and you realise that there isn't enough caffeine in the world to make it happen the way you want it to.
So. Performance. Experience design. Smoosh them together and you get, what? Experience designs for performers? Check. Performances for experience? Roger that. Focus it all on storytelling and voila! Store-form-ience design.
Yep. That'll fly.